Best eCommerce SEO Mistakes New Brands Should Avoid (Complete Guide 2025)

Keyword research is the foundation of every successful eCommerce SEO strategy. But most new brands make the mistake of:

• targeting general, broad keywords like “shoes,” “t-shirts,” or “skincare,”

• choosing keywords with extremely high competition,

• or not using keyword research tools at all.

This leads to almost zero visibility, because competing with Amazon, Nykaa, or Myntra is impossible for a new store.

✅ What You SHOULD Do Instead

Focus on long-tail, high-intent keywords, such as:

• “best vegan moisturiser for oily skin 2025”

• “running shoes for flat feet men India”

• “handmade silver jewellery online small business India”

These keywords convert better and make ranking easier.

🚀 How Grobiz Commerce Helps

Grobiz Commerce simplifies keyword selection with:

• built-in SEO tools

• metadata optimization

• intelligent suggestions for long-tail keywords

• product SEO recommendations

This helps new brands attract qualified traffic instead of competing blindly.

A common and costly SEO mistake is neglecting product page optimization. Most brands upload basic descriptions, poor-quality images, and no metadata—which makes Google undervalue the page.

❌ Common product page SEO errors:

• Duplicate product descriptions

• Missing H1 tags and heading structures

• Unoptimized images with no alt text

• No schema markup

• Weak CTAs

• No internal linking to related products

Google needs context to understand what your product is about. If the page lacks signals, your ranking collapses.

✅ How to Fix It

Every product page should include:

• a unique SEO-optimized description

• keyword-enriched product titles

• structured schema markup

• fast-loading images

• clear internal linking

• customer reviews (boost E-E-A-T)

🚀 How Grobiz Commerce Helps

Grobiz Commerce provides:

• automated schema markup

• product-level metadata optimisation

• SEO-friendly product page templates

• lightning-fast image optimization tools

This ensures that every product page is fully optimized to rank and convert.

Technical SEO is the backbone of your store’s ability to rank. New brands usually ignore:

• slow loading speed

• poor mobile optimization

• broken links

• missing XML sitemap

• unoptimized Core Web Vitals

• incorrect URL structures

These issues make your website hard for Google to crawl and index.

❌ Impact of Poor Technical SEO

• Higher bounce rates

• Lower rankings

• Poor user experience

• Reduced conversions

• Minimal organic traffic

🚀 How Grobiz Commerce Solves It Automatically

Grobiz Commerce is built with a tech-first SEO architecture, offering:

• lightning-fast load time

• responsive mobile-first design

• automatic sitemap generation

• clean URL structures

• optimized Core Web Vitals

• secure hosting with built-in SSL

This ensures your store performs at peak SEO efficiency without needing a developer.

Brands that rely only on product pages miss out on 60–70% of potential organic traffic. Blog content helps capture users earlier in the buying journey.

💡 Examples of high-ranking blog content:

• “Top 10 winter skincare products for dry skin”

• “How to choose the right treadmill for home use”

• “Best fashion trends for summer 2025”

• “Complete buyer’s guide to women’s handbags”

This type of content builds authority, improves brand visibility, and drives traffic directly to product pages.

🚀 How Grobiz Commerce Helps You Win With Content SEO

• SEO-ready blog engine

• high-speed rendering for better ranking

• optimized heading and meta structures

• built-in readability scoring

• easy internal linking to product pages

Grobiz Commerce makes content a revenue-driving channel, not an afterthought.

SEO is no longer optional for new eCommerce brands—it defines long-term survival. By avoiding these common mistakes and choosing an SEO-optimized platform like Grobiz Commerce, your brand gains:

• better rankings

• more organic traffic

• higher conversions

• reduced marketing cost

• sustainable long-term growth

Grobiz Commerce combines enterprise-grade SEO, lightning-fast site speed, and conversion-focused UX, making it the best choice for modern eCommerce success.